In business at one time big was best then, some decades ago, it was not best and many very big companies, like Bell Telephone, were split into many parts. Then, more recently, and since, big again became better. However, big is not better – trying to get bigger and bigger sends many enterprises to the wall. Also, big creates an advantage and advantage of this sort is unfair, although the big companies will not agree with this, and this is the strategy adopted to maximise profits at the expense of smaller businesses. This is called the free market which should be renamed the predators market!