Principles of marketing.

Symbolising the two "levels" of thinking.

Symbolising the two “levels” of thinking.

The principles of marketing dictate that goods are priced according to the ability to pay. Therefore, in a high income country the profit is greater than in a country where the incomes are lower. However, does it follow that some of these profits are devoted to selling at below cost in a country where the population is largely destitute?

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About Ian Gardner

Ian Gardner was born on the 20th February 1934 in Sri Lanka, then Ceylon, and christened Basil Ian Gunewardene. He was born two months prematurely and nearly died five times in his first two months. He moved to Australia in September 1969 where he changed his surname to Gardner. From childhood he had an enquiring mind and an innate interest in the supernatural. Since 1986, nineteen years of meditation, "searching within", reading and revelations have culminated in this free book which has been nine years in the making. Further writings followed and all his writings are available to all on the Internet free of charge. There is more information in the preface of the book.
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