Tag Archives: marketing

Humour.

The perceived need to humour television viewers almost continuously is perplexing. It is as if we all need a huge, and very regular, dose of this medicine lest we fall in a heap of mental trauma. Is there really such … Continue reading

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Principles of marketing.

The principles of marketing dictate that goods are priced according to the ability to pay. Therefore, in a high income country the profit is greater than in a country where the incomes are lower. However, does it follow that some … Continue reading

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The evolution of advertising.

Advertising started as a means to inform the public of the availability and description of something but, human nature being what it is, it did not take long for us to see how informing could be turned into profiting without … Continue reading

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Ethical advertising.

Wasn’t there a time when it was a legal requirement that advertising be truthful? ☺

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