Ian Gardner was born on the 20th February 1934 in Sri Lanka, then Ceylon, and christened Basil Ian Gunewardene. He was born two months prematurely and nearly died five times in his first two months. He moved to Australia in September 1969 where he changed his surname to Gardner. From childhood he had an enquiring mind and an innate interest in the supernatural. Since 1986, nineteen years of meditation, "searching within", reading and revelations have culminated in this free book which has been nine years in the making. Further writings followed and all his writings are available to all on the Internet free of charge. There is more information in the preface of the book.
The human factor,the way we are,
Tag Archives: marketing
The perceived need to humour television viewers almost continuously is perplexing. It is as if we all need a huge, and very regular, dose of this medicine lest we fall in a heap of mental trauma. Is there really such … Continue reading
The principles of marketing dictate that goods are priced according to the ability to pay. Therefore, in a high income country the profit is greater than in a country where the incomes are lower. However, does it follow that some … Continue reading
Advertising started as a means to inform the public of the availability and description of something but, human nature being what it is, it did not take long for us to see how informing could be turned into profiting without … Continue reading
Wasn’t there a time when it was a legal requirement that advertising be truthful? ☺